Cawpywriter
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Additional OOH & Digital Stunts

 

Additional OOH & Digital Stunts

 

CARL'S JR. ETSY STUNT

Carl's Jr. makes its chicken tenders completely by hand. So we thought, "Why not sell them on Etsy?" It's the leading website to "buy and sell all things handmade." 

When people clicked on our item, they were greeted with a coupon to try the new Chicken Tenders at Carl's Jr. 

 

We also created a Geolocator on Etsy to help people locate the closest Carl's Jr. 
 

 

And placed an Etsy call-out on the menu at Carlsjr.com. 

 

BURGER KING "CHANGELATOR"

Similar to Coinstar, these change machines were designed to promote Burger King's Dollar Menu. People could now trade the spare change in their cars for delicious BK items without being charged an 11% fee. 

 

GLOBAL CURRENT "LIFEGUARD CHAIR"

A lifeguard chair was placed in Boston Common to show what life would be like if sea levels keep rising. 

 

Close up view of the sign placed on lifeguard chairs. 

 

SHIELDS MRI "PATRIOTS" & "CELTICS"

Using back-lit wall units, we recreated an MRI for this New England Patriots & Boston Celtics promotion. Remember when the Patriots only had 3 Super Bowl rings?

 

DUNKIN' DONUTS "HEAVY EYES"

We created Dunkin’ Donuts wall units that looked like they were drooping from fatigue.

 

Quikrete Billboards

 

DUNKIN' DONUTS "WAFFLE OOH"

Giant waffle irons appeared throughout Pennsylvania to promote Dunkin' Donut's new Waffle Breakfast Sandwich.

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We also created giant ovens & tongs to promote Dunkin' Donut's new Waffle Breakfast Sandwich.

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