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Bravo

 

BRAVO “HIDDeN HOUSES”

 

Would you buy a house without seeing it first?

That’s the million dollar question we brought to life with a non-traditional OOH campaign promoting the premiere of Bravo’s new real estate show, “Buying It Blind.” We selected homes in the three biggest cities in the US — New York, Chicago, and Los Angeles. These hidden homes served as larger than life billboards that stopped people in their tracks and generated buzz across the country.

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We also placed these “Hidden Houses” on Zillow & Trulia bringing the stunt to the digital format.

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