Kia "Shuffle Slam"
To help complement the Kia Hamster Party Rock TV, we created the Kia Shuffle Slam where users could submit videos of themselves dancing to LMFAO's, Party Rock Anthem on YouTube. You also could challenge friends to a dance off. This effort was the first of its kind on YouTube, received well over 100 million impressions and helped propel the television spot to over 30 million views.
Here’s the Hamster commercial that accompanies our digital efforts.