Cawpywriter
Screen Shot 2017-05-05 at 2.11.55 PM.png

Coors Light "#TailgatedIt"

 

Coors Light #TailgatedIt

 

Some of the best projects are the ones with zero budget. With #TailgatedIt all we needed was 2 chairs and a cooler — items we had already acquired for one simple social post. For 3 months we tailgated everything we could in Chicago earning over 20 million impressions, countless strange looks and several brushes with the law. But hey, that’s advertising.