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Coors Light "#TailgatedIt"


Coors Light #TailgatedIt


Some of the best projects are the ones with zero budget. With #TailgatedIt all we needed was 2 chairs and a cooler — items we had already acquired for one simple social post. For 3 months we tailgated everything we could in Chicago earning over 20 million impressions, countless strange looks and several brushes with the law. But hey, that’s advertising.