Taco Bell MEXIcAN PIZZA

The first brand partnership where the brand had very little control over their partner and paid millions of dollars to be trash talked.
It practically crashed TikTok, and added many gray hairs to both the Taco Bell marketing team and even us agency peeps.
But the results were pretty clear - the day the Mexican Pizza returned, orders literally broke the Taco Bell app. They completely sold out, and it was the biggest sales day in the history of the app.